My passport says Joshua Bletterman.

But my world knows me as JB.

Surpassing projections, opening new doors and empowered self-discovery — in its audience and creators — produced clarity. Austerity. Affinity. Growth.

This was how my method came to be.

On Ethos Explorations, I’ve sherpa’d high-powered individuals, authors, established organizations and challenger brands of all sizes to uncover their Identify, build their authentic foundation and magnetize partners and opportunities.

Internal Truth informing External Reality.

Our work is Grounded, Resonant and gets Results.

"I feel seen" and "We've been trying to say that for years but didn’t know how" and “our business has grown X% since we connected” and “all of my relationships are better now” are things I hear a lot.

And every time, I am grateful.

Let’s Explore.

In Middle School, I wrote an award-winning short story about playing Sega ice hockey with a Mr. G. Reaper for my soul. After reading it, my teacher asked, “Who are you exactly?”

I’ve been trying/not trying to find out every since.

Double majoring in Psychology and Journalism at Rutgers University symbiotically gave structure to my musings, a fundamental understanding of the human condition and insight into how we send/receive messages.

My work with Sports Illustrated for Kids, adidas (in Amsterdam) and Nike (at R/GA) brought incredible opportunities to tell dynamic stories that formed deeper connections and boosted loyalty, cultural currency and sales.

But why?

Because they were AUTHENTIC.

My EQ and genuine curiosity led to deep research, purposeful conversation and holistic immersion. The desire to walk in my own uniqueness opened the search for market differentiation.

Like Siddhartha, I sat by the water, reflected, listened harder, traveled further — within and abroad — to create work that is rooted, real and result-driven.