Soul meets Strategy
Embark on the journey to your true Identity.
Build a Brand that’s Reflective and Resonant.
Show up Authentically at every touchpoint.
Move in Alignment, Power and Purpose.
Magnetize the right Partners and Opportunities.
Earn Results that are Measurable and Meaningful.
Make your mark.
This is your Ethos.
PROCESS
OFFERINGS
It all begins with you. Together, we’ll embark on a journey within to illuminate the building blocks of your outward-facing expression.
ETHOS EXPLORATION
BRAND IDENTITY
Your Ethos manifests in a carefully-curated Design System and Messaging Hierarchy that embody your values and flavor.
Crafting strategies to weave your values and energy into the fabric of your Team for deeper connection, satisfaction and retention.
CULTURAL CONSULTING
ETHOS ACTIVATION
Ongoing dialogue ensures you show up mindfully in work and life to magnetize the right partners and opportunities. And win.
After drafting the blueprints, it's time to build. From Digital and Social to Experiences, Events and On-Brand Collateral.
CONTENT CREATION
When ready to share your story with the world, we work together to ensure your voice and message are grounded in your Ethos.
BOOK WHISPERING
Alignment
·
Clarity
·
Consistency
·
Differentiation
·
Alignment · Clarity · Consistency · Differentiation ·
Identity
·
Strategy
·
Branding
·
Coaching
·
Identity · Strategy · Branding · Coaching ·
My passport says
Joshua Bletterman.
But my world knows me as JB.
At 13, I wrote an award-winning short story about playing Sega hockey with Mr. G. Reaper for my soul. After reading it, my teacher asked, “Who are you exactly?” I’ve been exploring that question ever since.
Degrees in Psychology and Journalism from Rutgers University symbiotically gave structure to my existential curiosity and its myriad expressions through a fundamental understanding of the human condition.
My work with Sports Illustrated for Kids, adidas in Amsterdam and Nike at R/GA taught me how to tell dynamic stories that form deeper connection — and galvanize sales.
But as the industry asked me to chase impressions, clicks, likes and disruption, I felt unaligned. Unfulfilled.
So, I leaned into something deeper.
Like Siddhartha, I stepped away from the lush life to sit by the water, assess my reflection, listen harder, travel farther and create work that was rooted and real. Surpassing expectations and empowered honest self-discovery — in its audience and creators.
For the next 15 years, I helped individuals and organizations — from blue chip to start-up — find, reconnect, recalibrate and express their true Identity.
Internal Truth as the blueprint for External Expression.
The work was grounded, authentic and differentiating.
"I feel seen" and "I've been trying to say that for years but didn’t know how" and “all of my relationships are better now” became my soundtrack.
My existence illuminated every time.
And so,
Ethos Explorations
was born.
A soulful journey that shines the light inside so you can radiate with authenticity, clarity, confidence and umami flavor.
I’ve always been a mirror. A conscious listener. A humble vessel.
My gift is the ability to hold space and reflect your essence back to you without you even noticing.
To quietly guide the inward journey to upward growth.
Aligned in your truth and values, you move with purpose.
Show up authentically at every touchpoint.
Magnetize the right partners and possibilities.
Step into your power.
Build your legacy.