My passport says Joshua Bletterman.

But my world knows me as JB.

Like Siddhartha, I sat by the water, reflected, listened harder, traveled further — within and abroad — to create work that is rooted, real and result-driven.

Surpassing projections, opening new doors and empowered self-discovery — in its audience and creators. Clarity. Austerity. Affinity. Growth.

This was how my proprietary method came to be.

On Ethos Explorations, I’ve sherpa’d high-powered individuals and organizations of all sizes to uncover their Identify and alchemize it strategically as Brand.

Internal Truth informing External Expression.

Our work is Grounded, Resonant and gets Results.

"I feel seen" and "We've been trying to say that for years but didn’t know how" and “our business has grown X% since we connected” and “all of my relationships are better now” are things I hear a lot.

And every time, I am grateful.

Helping others find their authenticity and abundance opens up the door to my own.

In Middle School, I wrote an award-winning short story about playing Sega ice hockey with a Mr. G. Reaper for my soul. After reading it, my teacher asked, “Who are you exactly?”

I’ve been trying/not trying to find out every since.

Double majoring in Psychology and Journalism at Rutgers University symbiotically gave structure to my musings and a fundamental understanding of the human condition and how we receive messages.

My work with Sports Illustrated for Kids, adidas (in Amsterdam) and Nike brought incredible opportunities to tell dynamic stories that form deeper connections, build loyalty, cultural currency — and galvanize sales.

But why?

Because they were AUTHENTIC.

My EQ and genuine curiosity led to deep research, purposeful conversation and cultural immersion. The desire to walk in my own uniqueness had me searching for the seeds of market differentiation. Authentic connection.